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Connect your site
Add your domain and Search Console. Lucy reads its customers, existing pages and current search demand.
Lucy reads your search data, finds valuable gaps, then researches, writes and links the articles. Connect your site to publish on schedule and submit each URL for indexing.
68 reports created this week
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A real publishing week, by industry
example weekEcommerceCategory pages + buying guides
Sites Lucy analysed this week
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✦Measured in Search Console,
not theory
6
properties in the Search Console proof below
9.6x
median click growth across those six properties
19x
best single lift yet, six days after switch-on
2,380
clicks on the best week recorded so far
Every number here comes from the six click curves below — our own properties, running Lucy.
Publishing connections for
Proof
Six properties, shown with their Search Console click curves. No names — just the recorded days before and after Lucy started writing, publishing and submitting pages for indexing.
Clicks / day — Property A
2,380peak day
Growth
3.8x
first days vs most recent days
Peak day
2,380
highest clicks in the window
Window
407 days
7 Oct 2025 – 17 Aug 2026
Eleven months, weekly averages. Flat for a season, then a curve that never came back down.
These are our curves. Let’s see yours.
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Pricing
A specialist SEO writer often costs $150–$300 per article, while an agency commonly costs thousands each month. Lucy researches, writes, edits and links 28 pieces for $75.
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“Six days after switch-on the click curve went vertical and never came back down. We have not written a brief since.”
Growth
Most popular28 articles a month — one a day, Monday to Saturday. The plan most teams start on.
Founding price · locked for the lifetime of your subscription
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Scale
Two pieces a day, Monday to Saturday. More output, more sites, autopilot everywhere.
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What you can stop paying for
Lucy runs the whole stack in one loop, so there is no separate bill for any of it.
Typical spend across those tools is $300–$500 a month before anyone writes a word. Growth is $75.
Per article
$2.68
$75 divided by 28 articles
Freelance writers
$5,600
28 × ~$200 a piece
Lucy · Growth
$75
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What you save
Freelance writers
$5,600
28 × $200 a piece
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$6,900
Retainer plus overage
Lucy · Growth
$75
$2.68 per article
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How it works
Connect, approve and measure. Your first plan is ready in about a minute; the work keeps moving after that.
01
Add your domain and Search Console. Lucy reads its customers, existing pages and current search demand.
02
See the gaps worth owning, grouped into useful topic clusters. Approve the month in one review or leave Lucy on autopilot.
03
Lucy researches, writes and links each page, publishes through a connected destination, submits the URL for indexing and reports what changed.
Written for Google and for AI answers
Google still sends the clicks. Assistants decide who gets named. Lucy writes for both in the same pass.
Built from named sources
Every draft is written from gathered evidence, and each claim is checked against it before anything publishes.
Structured for machines
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The head start compounds
Assistants keep leaning on pages that already own a question. Publishing to a cadence now means yours are the ones sitting there.
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Get my free SEO planWriting examples
Open any example. Each one answers the query quickly, shows its working and gives the reader something more useful than the pages already ranking.
A Manchester flat advertised at 6.8% can leave you with less than half of that once the real costs land. The rent is not the misleading part; the missing deductions are. This guide puts every line into one worked example, so a landlord can test the deal before making an offer rather than discover the true return after completion.
Key takeaway
Short answer: a Manchester flat advertised at 6.8% gross typically lands between 2.5% and 3.5% net once voids, management, service charge and mortgage interest are subtracted. Work the four lines below before you offer.
Gross yield takes annual rent over purchase price and stops there. It ignores voids, management, service charge and the mortgage. Two flats on the same street can show the same gross figure and land two percentage points apart on net. That is not a small difference. Over five years, two percentage points on a £180,000 flat is roughly £18,000 of income you either earn or miss. Gross yield is useful for a quick first scan, but it should never be the last number you look at before you make an offer.
The reason gross yield persists is that it is easy to calculate and easy to market. Every listing site shows it. Every agent quotes it. It is the number that makes a property look exciting before you have done the work. The honest number is net yield, which is what is left after the property has paid its own operating costs. Net yield is what you live on, what you reinvest, and what you compare against other asset classes like index funds or REITs.
Work from four lines: annual rent, void allowance, running costs and finance. Start with the full annual rent as if the tenant never leaves. Then reduce it by a void allowance. In Manchester, a prudent landlord allows for one month empty per year on a single-let residential property. If the rent is £1,050 a month, that is £12,600 gross and £1,050 set aside for voids. Next, list running costs. These include management fees if you use an agent, typically 10% plus VAT, maintenance reserves, service charges for leasehold flats, buildings insurance, gas safety checks, and any licensing fees from Manchester City Council.
Voids are the one most landlords underestimate. A single month empty takes roughly 8% off the year's rent on its own. If you also have to redecorate, replace the tenant's deposit gap, or reduce the rent to get someone in, the cost compounds. Maintenance is the other silent killer. A rule of thumb is to reserve 1% of the property value per year, or around £150 to £200 a month for a flat at the typical Manchester entry price. That may sound high in a good year, but it is not high in a year when the boiler fails and the windows need resealing.
Finance is the final line. If you buy with a mortgage, interest is a real cost even if you are not paying down capital. Use the interest portion of your monthly payment multiplied by twelve, not the full mortgage payment. Paying down capital builds equity, but it does not change your cash-on-cash return in the year you are measuring. The same logic applies to cash buyers: the cost of your capital is whatever you would have earned if that money were invested elsewhere, which is your opportunity cost.
A £185,000 two-bed let at £1,050 a month grosses £12,600 a year. That is a gross yield of 6.8%. Allow one void month at £1,050, 10% management plus VAT on collected rent, a £900 maintenance reserve, £650 service charge and £450 buildings insurance and landlord cover. The operating costs come to roughly £3,300. That leaves £9,300 before finance. Against the £185,000 purchase price, the net yield is 5.0% before mortgage interest. If the mortgage interest is £320 a month, or £3,840 a year, the true net cash yield is closer to 3.0%.
| Line | Amount | Running total |
|---|---|---|
| Annual rent (£1,050 × 12) | £12,600 | £12,600 |
| Void allowance (1 month) | −£1,050 | £11,550 |
| Management (10% + VAT) | −£1,386 | £10,164 |
| Maintenance reserve | −£900 | £9,264 |
| Service charge + insurance | −£1,100 | £8,164 |
| Mortgage interest (£320/mo) | −£3,840 | £4,324 |
£4,324 of cash on a £185,000 purchase is a 2.3% cash return, or 3.0% if you bought at a lower rate than the one modelled here. Change one input — a second void month, or a service charge review — and the deal moves by a full percentage point.
That 3.0% is the honest number. It is still a positive return, and it assumes you bought well and the tenant stays. But it is not the 6.8% that caught your eye. This is why so many first-time landlords feel surprised after their first year. They budgeted for the gross yield and lived with the net. The fix is to run the net calculation before you offer, not after you complete.
Manchester's headline yields look strong against the UK average, but the net position depends on the postcode. City centre apartments often have higher service charges and shorter tenancy lengths, which can shrink net yield. Outer-ring suburbs like Salford, Moston, or Levenshulme can deliver lower gross yields but steadier tenants and lower maintenance, which often wins on net. New-build flats in regenerated zones may appreciate faster, but they also carry higher purchase prices and ground rents that eat into cash flow.
The best Manchester landlords we speak to track net yield by postcode, not by property. They build a simple spreadsheet with purchase price, rent, voids, running costs, and finance, and they update it every quarter. After a year or two they know which streets and which property types produce the real return. That knowledge lets them move quickly on good deals and walk away from ones that only look good in the headline.
Once you have an honest net yield, compare it against your own hurdle rate. Some investors want 5% net before finance. Others will accept 3% if they believe the capital growth will make up the difference. There is no universal right answer, but there is a universal wrong answer: making the decision on gross yield alone. Use gross yield to filter a long list. Use net yield, cash flow, and your personal tax position to decide on the short list.
Finally, build a buffer. Manchester is a strong rental market, but it is not immune to voids, rent arrears, or maintenance shocks. If your net yield only works in a perfect year, the deal is too tight. A good rule is to stress-test the deal at 10% below market rent and two months of voids. If it still breaks even, you have room to breathe when reality arrives.
Source: Rent and price assumptions cross-checked against ONS Private Rent and House Price Index, Manchester
Lucy workflows
Examples of how Lucy turns different search-data situations into work a business can inspect, approve and measure.
B2B SOFTWARE
Six-site pilot
Lucy found commercial searches already sitting within reach, built the supporting brief set and published the cluster directly to the site.
CONTENT DECAY
Existing content library
Decay monitoring separated seasonal noise from genuine losses, then rewrote the weak sections in place without sacrificing the URL's history.
COLD START
New domain workflow
When Search Console had no useful history, Lucy used the site, customer language and competitor coverage to build a relevant starting map.
Under the hood
The loop runs on its own in the background every day. These are the controls when you want to steer it.
Set your publishing cadence
Pick how many pieces and which days they go live. Drag anything to a different date on the calendar.
Preview before it publishes
Every scheduled piece is drafted ahead of its date. Read it, edit it, approve it — or let auto-run ship it.
Fix decaying articles
Lucy watches rankings and clicks per page, flags the ones sliding, and schedules the refresh itself.
Topic clusters and internal links
New pieces are grouped into clusters and linked back to the pages ranking, with suggested anchors.
Indexing you can see
Coverage per URL, IndexNow submission on publish, and a list of anything Google hasn't picked up.
Multiple sites, one dashboard
Run every site from one place, switch between them in a click, and take the volume discount automatically.
Link-building opportunities
Find relevant targets and prepare outreach-ready assets. Lucy surfaces the opportunity; it does not claim to perform the outreach for you.
Integrations
Connect once. Lucy publishes on schedule, then submits the URL for indexing.
WordPress
Any WP site
Ghost
Admin API
Webflow
CMS collections
Shopify
Store blog
Contentful
Entries
Sanity
Documents
Strapi
Strapi API
HubSpot
Blog posts
Wix
Wix Blog
Notion
Database
Webhook
Anything custom
IndexNow
Bing + Yandex
No CMS? Lucy holds drafts for you and publishes the day you connect one.
Questions
The trial, the upgrade, the quality gate, how to cancel, how refunds work and where your articles end up.
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