Pixel-art village on rolling pastel hills under a wide sky

Your SEO plan becomes a month
of search-ready articles.
Lucy runs the workflow.

Lucy reads your search data, finds valuable gaps, then researches, writes and links the articles. Connect your site to publish on schedule and submit each URL for indexing.

68 reports created this week

Free SEO plan now, no card. Add a card for 3 free trial articles — nothing charged for 7 days.

Free SEO plan in ~30 seconds. No card needed.

A real publishing week, by industry

example week
Week 14
Articles Pages
Mon
Best running shoes for flat feet
Tue
Trail Running Shoes
Wed
How to size running shoes correctlyWide Fit Running Shoes
Thu
Carbon plate shoes: worth it?
Fri
Waterproof Trail Shoes
Sat
Refresh: shoe care guide

EcommerceCategory pages + buying guides

Sites Lucy analysed this week

  • Chat Thing
  • blooming eve
  • Inspiration Space
  • conw.ai
  • findyour AGENT
  • dialtrack logo
  • actionbox logo
  • KiwiSim logo
  • ringyard logo
  • BirdGuides logo
  • Agentsy Report logo
  • tradestocks & FOREX logo
  • KMAK Fitness logo
  • ifeelvoid logo
  • The Happy Startup School logo
  • Dry Days by AlcoChange logo
  • Enterprise Nation logo
  • Lida logo
  • euRoam logo
  • TidyWay logo
  • 50hrs.com logo
  • Victoria Leisure & Fitness logo
  • Last MRT logo
  • The UK Careers Fair logo

Measured in Search Console,
not theory

6

properties in the Search Console proof below

9.6x

median click growth across those six properties

19x

best single lift yet, six days after switch-on

2,380

clicks on the best week recorded so far

Every number here comes from the six click curves below — our own properties, running Lucy.

Publishing connections for

  • WordPress
  • Ghost
  • Webflow
  • Shopify
  • Contentful
  • Sanity
  • Strapi
  • HubSpot
  • Wix
  • Notion
  • Zapier

Proof

We run Lucy on our own sites. Here are the click curves, unedited.

Six properties, shown with their Search Console click curves. No names — just the recorded days before and after Lucy started writing, publishing and submitting pages for indexing.

Clicks / day — Property A

2,380peak day

7 Oct17 Mar25 Aug
Search Console clicks

Growth

3.8x

first days vs most recent days

Peak day

2,380

highest clicks in the window

Window

407 days

7 Oct 2025 – 17 Aug 2026

Eleven months, weekly averages. Flat for a season, then a curve that never came back down.

These are our curves. Let’s see yours.

Lucy reads your site live and shows the first month she would publish. No account, no card.

Pricing

One freelance article versus a month of Lucy

A specialist SEO writer often costs $150–$300 per article, while an agency commonly costs thousands each month. Lucy researches, writes, edits and links 28 pieces for $75.

Agency-grade SEO on a schedule you set once. Start with a free plan, no card. Add a card for a 7-day trial with 3 short articles; nothing is charged during the trial.

“Six days after switch-on the click curve went vertical and never came back down. We have not written a brief since.”
19× clicks in 90 days — our best single result so far, on one of the six live properties charted above. Individual results vary with your market and starting point.

Growth

Most popular

28 articles a month — one a day, Monday to Saturday. The plan most teams start on.

$99$75/ mo

Founding price · locked for the lifetime of your subscription

Get my free SEO plan

Nothing charged for 7 days · cancel from your account

  • 28 pieces a month, one a day Mon–Sat
  • Articles, landing pages and clusters
  • Refreshes with before/after results
  • Evidence, quality and readability checks
  • Automatic internal linking
  • Schema and index submission
  • Review and approve queue
  • Opportunities workspace and insights
  • Daily Search Console and rank syncs
  • Connections for 10 publishing platforms
  • Original hero images
  • Weekly report and CSV/PDF export
  • Up to 3 sites
  • Scheduled publishing and indexing submission

Scale

Two pieces a day, Monday to Saturday. More output, more sites, autopilot everywhere.

$175$125/ mo

Founding price · locked for the lifetime of your subscription

Get my free SEO plan

Nothing charged for 7 days · cancel from your account

  • 56 pieces a month, two a day Mon–Sat
  • Up to 10 sites
  • Topic clusters across all sites
  • Priority review queue
  • Autopilot across every site at once

More sites, less per site

Volume discounts apply automatically at checkout.

  • 2–3 sites10% off
  • 4–6 sites15% off
  • 7–10 sites20% off

What you can stop paying for

Lucy runs the whole stack in one loop, so there is no separate bill for any of it.

  • Keyword data~$100/mo
  • Writing tool~$50/mo
  • AI detection~$40/mo
  • Site auditing~$60/mo
  • Reporting~$40/mo
  • Rank tracking~$50/mo

Typical spend across those tools is $300–$500 a month before anyone writes a word. Growth is $75.

Per article

$2.68

$75 divided by 28 articles

Freelance writers

$5,600

28 × ~$200 a piece

Lucy · Growth

$75

One monthly price for the full workflow.

Every plan includes keyword research, competitor research, editing, brand-matched images, internal linking, schema and indexing submission. Cancel from your account without a call or support ticket.

What you save

456

Freelance writers

$5,600

28 × $200 a piece

Agency retainer

$6,900

Retainer plus overage

Lucy · Growth

$75

$2.68 per article

Get your free SEO plan with no card or account. Add a card for 3 short trial articles; nothing charged for 7 days.

Card required to start the trial, no contract, cancel from your account. The trial writes 3 pieces at around 500 words each with you approving them; paid plans add full-length writing and higher monthly output.

One flat price per plan — the whole workflow, with no add-ons.

How it works

Live in three steps.

Connect, approve and measure. Your first plan is ready in about a minute; the work keeps moving after that.

01

Connect your site

Add your domain and Search Console. Lucy reads its customers, existing pages and current search demand.

02

Approve the plan

See the gaps worth owning, grouped into useful topic clusters. Approve the month in one review or leave Lucy on autopilot.

03

Get pages and results

Lucy researches, writes and links each page, publishes through a connected destination, submits the URL for indexing and reports what changed.

Written for Google and for AI answers

Google still sends the clicks. Assistants decide who gets named. Lucy writes for both in the same pass.

Built from named sources

Every draft is written from gathered evidence, and each claim is checked against it before anything publishes.

Structured for machines

Clear sections and relevant schema help search engines and assistants understand the page and cite it when useful.

The head start compounds

Assistants keep leaning on pages that already own a question. Publishing to a cadence now means yours are the ones sitting there.

All of it sits inside one price: $75 a month for 28 full-length pieces — about $2.68 each, with research, writing, editing, links, images, publishing connections and indexing submission included.

The opportunity map

Every idea comes with the numbers behind it.

Demand, fit, difficulty and business value appear on one line — before a single article enters the queue.

Commercial comparisons

Business-fit checked · sources ready

18

Competitor alternatives

Business-fit checked · sources ready

24

Problem-aware questions

Business-fit checked · sources ready

31

Only opportunities that match the business enter the plan.

Get my free SEO plan

Writing examples

Autopilot writing with an argument, evidence and a point of view

Open any example. Each one answers the query quickly, shows its working and gives the reader something more useful than the pages already ranking.

northernpropertyinsider.co.uk
Sample draftBuy-to-let landlords

The Manchester buy-to-let calculator agents rarely show you

A Manchester flat advertised at 6.8% can leave you with less than half of that once the real costs land. The rent is not the misleading part; the missing deductions are. This guide puts every line into one worked example, so a landlord can test the deal before making an offer rather than discover the true return after completion.

Key takeaway

Short answer: a Manchester flat advertised at 6.8% gross typically lands between 2.5% and 3.5% net once voids, management, service charge and mortgage interest are subtracted. Work the four lines below before you offer.

Gross yield is the wrong number to plan with

Gross yield takes annual rent over purchase price and stops there. It ignores voids, management, service charge and the mortgage. Two flats on the same street can show the same gross figure and land two percentage points apart on net. That is not a small difference. Over five years, two percentage points on a £180,000 flat is roughly £18,000 of income you either earn or miss. Gross yield is useful for a quick first scan, but it should never be the last number you look at before you make an offer.

The reason gross yield persists is that it is easy to calculate and easy to market. Every listing site shows it. Every agent quotes it. It is the number that makes a property look exciting before you have done the work. The honest number is net yield, which is what is left after the property has paid its own operating costs. Net yield is what you live on, what you reinvest, and what you compare against other asset classes like index funds or REITs.

What to subtract before you compare

Work from four lines: annual rent, void allowance, running costs and finance. Start with the full annual rent as if the tenant never leaves. Then reduce it by a void allowance. In Manchester, a prudent landlord allows for one month empty per year on a single-let residential property. If the rent is £1,050 a month, that is £12,600 gross and £1,050 set aside for voids. Next, list running costs. These include management fees if you use an agent, typically 10% plus VAT, maintenance reserves, service charges for leasehold flats, buildings insurance, gas safety checks, and any licensing fees from Manchester City Council.

Voids are the one most landlords underestimate. A single month empty takes roughly 8% off the year's rent on its own. If you also have to redecorate, replace the tenant's deposit gap, or reduce the rent to get someone in, the cost compounds. Maintenance is the other silent killer. A rule of thumb is to reserve 1% of the property value per year, or around £150 to £200 a month for a flat at the typical Manchester entry price. That may sound high in a good year, but it is not high in a year when the boiler fails and the windows need resealing.

Finance is the final line. If you buy with a mortgage, interest is a real cost even if you are not paying down capital. Use the interest portion of your monthly payment multiplied by twelve, not the full mortgage payment. Paying down capital builds equity, but it does not change your cash-on-cash return in the year you are measuring. The same logic applies to cash buyers: the cost of your capital is whatever you would have earned if that money were invested elsewhere, which is your opportunity cost.

A worked example

A £185,000 two-bed let at £1,050 a month grosses £12,600 a year. That is a gross yield of 6.8%. Allow one void month at £1,050, 10% management plus VAT on collected rent, a £900 maintenance reserve, £650 service charge and £450 buildings insurance and landlord cover. The operating costs come to roughly £3,300. That leaves £9,300 before finance. Against the £185,000 purchase price, the net yield is 5.0% before mortgage interest. If the mortgage interest is £320 a month, or £3,840 a year, the true net cash yield is closer to 3.0%.

LineAmountRunning total
Annual rent (£1,050 × 12)£12,600£12,600
Void allowance (1 month)−£1,050£11,550
Management (10% + VAT)−£1,386£10,164
Maintenance reserve−£900£9,264
Service charge + insurance−£1,100£8,164
Mortgage interest (£320/mo)−£3,840£4,324

£4,324 of cash on a £185,000 purchase is a 2.3% cash return, or 3.0% if you bought at a lower rate than the one modelled here. Change one input — a second void month, or a service charge review — and the deal moves by a full percentage point.

That 3.0% is the honest number. It is still a positive return, and it assumes you bought well and the tenant stays. But it is not the 6.8% that caught your eye. This is why so many first-time landlords feel surprised after their first year. They budgeted for the gross yield and lived with the net. The fix is to run the net calculation before you offer, not after you complete.

How Manchester compares to the UK average

Manchester's headline yields look strong against the UK average, but the net position depends on the postcode. City centre apartments often have higher service charges and shorter tenancy lengths, which can shrink net yield. Outer-ring suburbs like Salford, Moston, or Levenshulme can deliver lower gross yields but steadier tenants and lower maintenance, which often wins on net. New-build flats in regenerated zones may appreciate faster, but they also carry higher purchase prices and ground rents that eat into cash flow.

The best Manchester landlords we speak to track net yield by postcode, not by property. They build a simple spreadsheet with purchase price, rent, voids, running costs, and finance, and they update it every quarter. After a year or two they know which streets and which property types produce the real return. That knowledge lets them move quickly on good deals and walk away from ones that only look good in the headline.

What to do with the number

Once you have an honest net yield, compare it against your own hurdle rate. Some investors want 5% net before finance. Others will accept 3% if they believe the capital growth will make up the difference. There is no universal right answer, but there is a universal wrong answer: making the decision on gross yield alone. Use gross yield to filter a long list. Use net yield, cash flow, and your personal tax position to decide on the short list.

Finally, build a buffer. Manchester is a strong rental market, but it is not immune to voids, rent arrears, or maintenance shocks. If your net yield only works in a perfect year, the deal is too tight. A good rule is to stress-test the deal at 10% below market rent and two months of voids. If it still breaks even, you have room to breathe when reality arrives.

Source: Rent and price assumptions cross-checked against ONS Private Rent and House Price Index, Manchester

Lucy workflows

Three ways the workflow adapts.

Examples of how Lucy turns different search-data situations into work a business can inspect, approve and measure.

B2B SOFTWARE

A complete comparison cluster shipped from one Search Console gap

Six-site pilot

Lucy found commercial searches already sitting within reach, built the supporting brief set and published the cluster directly to the site.

ARTICLES
24
MEDIAN GROWTH
9.6X
REVIEW TIME
10 MIN

CONTENT DECAY

Falling pages refreshed before the traffic disappeared

Existing content library

Decay monitoring separated seasonal noise from genuine losses, then rewrote the weak sections in place without sacrificing the URL's history.

PAGES REFRESHED
18
URLS CHANGED
0
CHECKS
DAILY

COLD START

A site with no search history still received a focused first month

New domain workflow

When Search Console had no useful history, Lucy used the site, customer language and competitor coverage to build a relevant starting map.

TOPIC CLUSTERS
6
OFF-TOPIC IDEAS
0
FIRST PLAN
60 SEC

Under the hood

Everything else you'd otherwise do by hand

The loop runs on its own in the background every day. These are the controls when you want to steer it.

Set your publishing cadence

Pick how many pieces and which days they go live. Drag anything to a different date on the calendar.

Preview before it publishes

Every scheduled piece is drafted ahead of its date. Read it, edit it, approve it — or let auto-run ship it.

Fix decaying articles

Lucy watches rankings and clicks per page, flags the ones sliding, and schedules the refresh itself.

Topic clusters and internal links

New pieces are grouped into clusters and linked back to the pages ranking, with suggested anchors.

Indexing you can see

Coverage per URL, IndexNow submission on publish, and a list of anything Google hasn't picked up.

Multiple sites, one dashboard

Run every site from one place, switch between them in a click, and take the volume discount automatically.

Link-building opportunities

Find relevant targets and prepare outreach-ready assets. Lucy surfaces the opportunity; it does not claim to perform the outreach for you.

Integrations

One click to your platform

Connect once. Lucy publishes on schedule, then submits the URL for indexing.

  • WordPress

    Any WP site

  • Ghost

    Admin API

  • Webflow

    CMS collections

  • Shopify

    Store blog

  • Contentful

    Entries

  • Sanity

    Documents

  • Strapi

    Strapi API

  • HubSpot

    Blog posts

  • Wix

    Wix Blog

  • Notion

    Database

  • Webhook

    Anything custom

  • IndexNow

    Bing + Yandex

No CMS? Lucy holds drafts for you and publishes the day you connect one.

Questions

Everything you'd want to know before the free report

The trial, the upgrade, the quality gate, how to cancel, how refunds work and where your articles end up.

Start with a free SEO report and content plan — no card or account needed. Add a card for the 7-day trial, which includes up to 3 short articles of around 500 words each. Nothing is charged during the trial, and you can cancel from your account. If you connect a publishing destination, approved articles can go live automatically; you can turn that off in settings.

Growth is $75 a month for up to 28 full-length pieces across 3 sites. Scale is $125 for up to 56 pieces across 10 sites. Both include research, writing, review controls, internal linking and indexing submission. With a working publishing destination connected, autopilot can publish work that clears the quality checks. Founding prices stay locked while the subscription remains active.

Google's guidance focuses on whether content is helpful and created for people, not on the tool used to produce it. Lucy researches each draft, checks factual claims against gathered evidence and scores quality before it is ready. No platform can promise rankings or immunity from future search updates.

FREE SEO PLAN — NO CARD

See what to publish, free. Then try 3 articles.

Give Lucy your domain for a personalised SEO plan in around 30 seconds. No card or account needed. Add a card only when you want Lucy to write 3 short trial articles. Nothing is charged for 7 days.

Free plan now — no card. Add a card for 3 trial articles; $0 charged for 7 days.